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Competitive Selling

ebook

Become a Dominant Predator in today's dog-eat-dog sales environment

There's a hard fact that we all have to face: Buyers have evolved. They've become shopaholics. They almost never consider a single vendor when making a buying decision. Instead, they call you—and your competitors—and choose from multiple options. They know that pitting you against your competition always works to their benefit.

In today's sales environment, only the strongest and smartest live to sell another day. Master sales strategist Landy Chase calls these top performers dominant predators—salespeople who consistently win business, at higher prices, by crushing the competition at every turn. He knows exactly how they do it because he's the one who teaches them how to do it. Now, it's your turn.

In Competitive Selling, Chase reveals the master strategy of the dominant predator, offering a proven, step-by-step process for entering the fray as a prepared and confident warrior. You'll learn how to:

  • Identify your competition before meeting with the buyer
  • Open competitive selling opportunities
  • Out-flank your competitors using the Client Needs Analysis
  • Eliminate competitors without badmouthing them
  • Stand out to the decision makers
  • Win sales even as the higher-priced option
  • It's a jungle out there. The goal in today's winner-take-all world of selling is to make every selling opportunity an unfair fight—in your favor. You have to adapt to your surroundings and take control of your environment. Be assured, your competitors are out there trying to do the same thing. Competitive Selling provides the techniques and skills for seizing the advantage before they even see you coming.


    Expand title description text
    Publisher: McGraw Hill LLC Edition: 1

    Kindle Book

    • Release date: August 6, 2010

    OverDrive Read

    • ISBN: 9780071742283
    • Release date: August 6, 2010

    EPUB ebook

    • ISBN: 9780071742283
    • File size: 2636 KB
    • Release date: August 6, 2010

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    Become a Dominant Predator in today's dog-eat-dog sales environment

    There's a hard fact that we all have to face: Buyers have evolved. They've become shopaholics. They almost never consider a single vendor when making a buying decision. Instead, they call you—and your competitors—and choose from multiple options. They know that pitting you against your competition always works to their benefit.

    In today's sales environment, only the strongest and smartest live to sell another day. Master sales strategist Landy Chase calls these top performers dominant predators—salespeople who consistently win business, at higher prices, by crushing the competition at every turn. He knows exactly how they do it because he's the one who teaches them how to do it. Now, it's your turn.

    In Competitive Selling, Chase reveals the master strategy of the dominant predator, offering a proven, step-by-step process for entering the fray as a prepared and confident warrior. You'll learn how to:

  • Identify your competition before meeting with the buyer
  • Open competitive selling opportunities
  • Out-flank your competitors using the Client Needs Analysis
  • Eliminate competitors without badmouthing them
  • Stand out to the decision makers
  • Win sales even as the higher-priced option
  • It's a jungle out there. The goal in today's winner-take-all world of selling is to make every selling opportunity an unfair fight—in your favor. You have to adapt to your surroundings and take control of your environment. Be assured, your competitors are out there trying to do the same thing. Competitive Selling provides the techniques and skills for seizing the advantage before they even see you coming.


    Expand title description text