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Anything You Want
Cover of Anything You Want
Anything You Want
40 Lessons for a New Kind of Entrepreneur
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You can follow the beaten path and call yourself an entrepreneur or you can blaze your own trail and really be one.
When Derek Sivers started CD Baby, he wasn't planning on building a major business. He was a successful independent musician who just wanted to sell his CDs online. When no one would help him do it, he set out on his own and built an online store from scratch.
He started in 1998 by helping his friends sell their CDs. In 2000, he hired his first employee. Eight years later, he sold CD Baby for $22 million.
Sivers didn't need a business plan, and neither do you. You don't need to think big; in fact, it's better if you don't. Start with what you have, care about your customers more than yourself, and run your business like you don't need the money.
From the Hardcover edition.
You can follow the beaten path and call yourself an entrepreneur or you can blaze your own trail and really be one.
When Derek Sivers started CD Baby, he wasn't planning on building a major business. He was a successful independent musician who just wanted to sell his CDs online. When no one would help him do it, he set out on his own and built an online store from scratch.
He started in 1998 by helping his friends sell their CDs. In 2000, he hired his first employee. Eight years later, he sold CD Baby for $22 million.
Sivers didn't need a business plan, and neither do you. You don't need to think big; in fact, it's better if you don't. Start with what you have, care about your customers more than yourself, and run your business like you don't need the money.
From the Hardcover edition.
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  • From the book

    Title Page

    Copyright

    Dedication

    Ten years of experience in one hour

    What's your compass?

    Just selling my CD

    Make a dream come true

    A business model with only two numbers

    This ain't no revolution

    If it's not a hit, switch

    No "yes." Either "Hell yeah!" or "no."

    Just like that, my plan completely changed

    The advantage of no funding

    Start now. No funding needed.

    Ideas are just a multiplier of execution

    Formalities play on fear. Bravely refuse.

    The strength of many little customers

    Proudly exclude people

    Why no advertising?

    This is just one of many options

    You don't need a plan or a vision

    "I miss the mob."

    How do you grade yourself?

    Care about your customers more than about yourself

    Act like you don't need the money

    Don't punish everyone for one person's mistake

    A real person, a lot like you

    You should feel pain when you're unclear

    The most successful e-mail I ever wrote

    Little things make all the difference

    It's OK to be casual

    Naive quitting

    Prepare to double

    It's about being, not having

    The day Steve Jobs dissed me in a keynote

    My $3.3 million mistake

    Delegate or die: The self-employment trap

    Make it anything you want

    Trust, but verify

    Delegate, but don't abdicate

    How I knew I was done

    Why I gave my company to charity

    You make your perfect world

    Contact me anytime

    Acknowledgments

    Dedicated entirely to Seth Godin.
    This book only exists because of his encouragement.

    Visit http://bit.ly/1Vs8MCB for a larger version of this graph.

    Ten years of experience in one hour

    From 1998 to 2008, I had this wild experience of starting a little hobby, accidentally growing it into a big business, and then selling it for $22 million. So now people want to hear my thoughts.

    People ask me about that experience, so I tell stories about how it went for me. Many of them are about all the things I did wrong. I made some horrible mistakes.

    People ask my advice on how to approach situations in their lives or businesses, so I explain how I approach things. But my approach is just one way, and I could argue against it as well.

    I'm not really suggesting that anyone should be like me. I'm pretty unusual, so what works for me might not work for others. But enough people thought that my stories and the philosophies I developed from this experience were worth sharing, so here we are.

    This is most of what I learned in ten years, compacted into something you can read in an hour.

    I hope you find these ideas useful for your own life or business. I also hope you disagree with some of them. Then I hope you e-mail me to tell me about your different point of view, because that's my favorite part of all. (I'm a student, not a guru.)

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    Penguin Publishing Group
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Anything You Want
Anything You Want
40 Lessons for a New Kind of Entrepreneur
Derek Sivers
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