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Mobilized Marketing

ebook
Integrate your mobile marketing program and take your brand to the next level

Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.

With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile.

  • Demonstrates how to integrate mobile into marketing programs and how to effectively measure it
  • Explains how to make your existing marketing spends work harder
  • Delivers step-by-step instructions on how to optimize campaigns in real-time
  • Shows how to determine which mobile tactics are keepers and which are not
  • It's time to mobilize your marketing programs and drive your profits to new heights.


    Expand title description text
    Publisher: Wiley

    Kindle Book

    • Release date: April 6, 2012

    OverDrive Read

    • ISBN: 9781118283141
    • Release date: April 6, 2012

    EPUB ebook

    • ISBN: 9781118283141
    • File size: 625 KB
    • Release date: April 6, 2012

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    Integrate your mobile marketing program and take your brand to the next level

    Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.

    With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile.

  • Demonstrates how to integrate mobile into marketing programs and how to effectively measure it
  • Explains how to make your existing marketing spends work harder
  • Delivers step-by-step instructions on how to optimize campaigns in real-time
  • Shows how to determine which mobile tactics are keepers and which are not
  • It's time to mobilize your marketing programs and drive your profits to new heights.


    Expand title description text
    • Details

      Publisher:
      Wiley

      Kindle Book
      Release date: April 6, 2012

      OverDrive Read
      ISBN: 9781118283141
      Release date: April 6, 2012

      EPUB ebook
      ISBN: 9781118283141
      File size: 625 KB
      Release date: April 6, 2012

    • Creators
    • Formats
      Kindle Book
      OverDrive Read
      EPUB ebook
    • Languages
      English