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Title details for A New Brand World by Scott Bedbury - Available

A New Brand World

by Scott Bedbury
Stephen Fenichell
ebook
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What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
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Publisher: Penguin Publishing Group

Kindle Book

  • Release date: November 11, 2008

OverDrive Read

  • ISBN: 9781101200285
  • Release date: November 11, 2008

EPUB ebook

  • ISBN: 9781101200285
  • File size: 673 KB
  • Release date: November 11, 2008
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Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
Expand title description text
Business Nonfiction