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Business Without Borders: A Strategic Guide to Global Marketing
Cover of Business Without Borders: A Strategic Guide to Global Marketing
Business Without Borders: A Strategic Guide to Global Marketing
A Strategic Guide to Global Marketing
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The second half of the 20th Century witnessed an outburst of theories and manifestoes that explored the possibilities of architecture: it's language, evolution and social relevance. The many 'crises in architecture' and emerging urban and ecological problems questioned the current orthodoxy: Modernism was criticised, questioned and overthrown, only to be extended, subverted and revivified. The result was a cascade of new theories, justifications and recipes for building. This anthology, first edited in 1997, brought together a coherent collection of texts that tracked these important shifts from all the major architectural thinkers and practitioners.

In this new edition of the book, over twenty additional extracts are published that present an entirely new axis for architectural thinking. Whereas much of the 20th-Century thought was dominated by the 'perceived crisis' in Modernity, 'the new paradigm' or 'complexity paradigm' has been excited by the possibilities of Emergence in the Science of Complexity and Chaos theory. The reach of complexity is expressed through the primacy of Benoit Mandelbrot's theories on geometry, with an extract from his manifesto on fractals; and furthered through an outline of Emergence by Steven Johnson. It is also handled through texts that focus on the diagram and are demonstrated in its more applied form through passages dealing with the global city and culture.

Essential for the student and practitioner alike, Theories and Manifestoes since its first edition has established itself as the touchstone book for architectural thought. It features seminal texts by Reyner Banham, Peter Eisenman, Frank Gehry, Rem Koolhaas, Colin Rowe and Robert Venturi. This is now ejected with greater currency with extracts from: Cecil Balmond, Foreign Office Architects, Daniel Libeskind, MVRDV, Lars Spuybroek, UN Studio and West 8.
The second half of the 20th Century witnessed an outburst of theories and manifestoes that explored the possibilities of architecture: it's language, evolution and social relevance. The many 'crises in architecture' and emerging urban and ecological problems questioned the current orthodoxy: Modernism was criticised, questioned and overthrown, only to be extended, subverted and revivified. The result was a cascade of new theories, justifications and recipes for building. This anthology, first edited in 1997, brought together a coherent collection of texts that tracked these important shifts from all the major architectural thinkers and practitioners.

In this new edition of the book, over twenty additional extracts are published that present an entirely new axis for architectural thinking. Whereas much of the 20th-Century thought was dominated by the 'perceived crisis' in Modernity, 'the new paradigm' or 'complexity paradigm' has been excited by the possibilities of Emergence in the Science of Complexity and Chaos theory. The reach of complexity is expressed through the primacy of Benoit Mandelbrot's theories on geometry, with an extract from his manifesto on fractals; and furthered through an outline of Emergence by Steven Johnson. It is also handled through texts that focus on the diagram and are demonstrated in its more applied form through passages dealing with the global city and culture.

Essential for the student and practitioner alike, Theories and Manifestoes since its first edition has established itself as the touchstone book for architectural thought. It features seminal texts by Reyner Banham, Peter Eisenman, Frank Gehry, Rem Koolhaas, Colin Rowe and Robert Venturi. This is now ejected with greater currency with extracts from: Cecil Balmond, Foreign Office Architects, Daniel Libeskind, MVRDV, Lars Spuybroek, UN Studio and West 8.
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About the Author-
  • Charles Jencks was born in Baltimore in 1939 and studied under the modern architectural historians Siegfried Geidon and Reyner Banham at Harvard and the Architectural Association in London. Known for his books questioning modern architecture and defining successive movements, he now divides his time between lecturing, writing and garden-design products in the UK, Europe and USA. His own innovative work includes dramatic and award-winning landscaping project, landform, for the Scottish National Gallery of Modern Art. He is a trustee of the Maggie's Centres, the charity he co-founded with Maggie Keswick in 1995, which has quickly established itself as an important architectural patron, commissioning architects to design innovative recuperative centres for cancer care.

    Karl Kropf is an urbanist engaged in both theoretical research and practice, focusing on the morphogenesis and dynamics of urban form. With a background in the sciences, history and design, he is head of spatial planning and research at Roger Evans Associates and a member of the Urban Morphology Research Group. He has worked for a number of firms, including Skidmore Owings and Merrill in San Francisco, and as a consultant in France and the UK.

Table of Contents-
  • INTRODUCTION.

    CHARLES JENCKS The Volcano and the Tablet.

    POST-MODERN.

    1955 JAMES STIRLING From Garches to Jaoul: Le Corbusier as Domestic Architect in 1927 and 1953.

    1956 JAMES STIRLING Ronchamp: Le Corbusier’s Chapel and the Crisis of Rationalism.

    1960 KEVIN LYNCH The Image of the City.

    1961 N JOHN HABRAKEN Supports: An Alternative to Mass Housing.

    1961 JANE JACOBS The Death and Life of Great American Cities.

    1962 ALDO VAN EYCK Team 10 Primer.

    1965 CHRISTOPHER ALEXANDER A City is not a Tree.

    1965 CHRISTIAN NORBERG-SCHULZ Intentions in Architecture.

    1966 ALDO ROSSI The Architecture of the City.

    1966 ROBERT VENTURI Complexity and Contradiction in Architecture.

    1969 CHARLES JENCKS Semiology and Architecture.

    1970 GIANCARLO DE CARLO Architecture’s Public.

    1972 CHARLES JENCKS AND NATHAN SILVER Adhocism.

    1972 ROBERT VENTURI, DENISE SCOTT BROWN AND STEVEN IZENOUR Learning from Las Vegas.

    1975 CHARLES JENCKS The Rise of Post Modern Architecture.

    1975 ROB KRIER Urban Space.

    1975 COLIN ROWE AND FRED KOETTER Collage City.

    1975 JOSEPH RYKWERT Ornament is no Crime.

    1976 ALDO ROSSI An Analogical Architecture.

    1977 KISHO KUROKAWA Metabolism in Architecture.

    1977 KENT C BLOOMER AND CHARLES W MOORE Body, Memory and Architecture.

    1978 LEON KRIER Rational Architecture: The Reconstruction of the City.

    1978 ANTHONY VIDLER The Third Typology.

    1979 CHRISTOPHER ALEXANDER The Timeless Way of Building.

    1980 DOLORES HAYDEN What Would a Non-Sexist City Be Like? Speculations on Housing, Urban Design and Human Work.

    1980 CHARLES JENCKS Towards a Radical Eclecticism.

    1980 PAOLO PORTOGHESI The End of Prohibitionism.

    1980 SITE Notes on the Philosophy of SITE.

    1982 MICHAEL GRAVES A Case for Figurative Architecture.

    1982 OSWALD MATHIAS UNGERS Architecture as Theme.

    1983 KENNETH FRAMPTON Towards a Critical Regionalism: Six Points for an Architecture of Resistance.

    1983 LUCIEN KROLL The Architecture of Complexity.

    1984 MEMPHIS The Memphis Idea.

    1987 KISHO KUROKAWA The Philosophy of Symbiosis.

    1989 STEVEN HOLL Anchoring.

    1991 FRANK O GEHRY On his own House.

    1991 ITSUKO HASEGAWA Architecture as Another Nature.

    1991 ERIC OWEN MOSS Which Truth Do You Want To Tell.

    1993 FRANK O GEHRY On The American Center, Paris: An Interview.

    1993 JEFFREY KIPNIS Towards a New Architecture: Folding.

    1993 GREG LYNN Architectural Curvilinearity: The Folded, the Pliant and the Supple.

    1996 ARATA ISOZAKI The Island Nation Aesthetic.

    1996 CHARLES JENCKS 13 Propositions of Post-Modern Architecture.

     POST MODERN ECOLOGY.

    1969 IAN MCHARG Design with Nature.

    1979 SIM VAN DER RYN AND STERLING BUNNELL Integral Design.

    1984 ANNE WHISTON SPIRN The Granite Garden.

    1984 NANCY JACK TODD AND JOHN TODD Bioshelters, Ocean Arks and City Farming: Ecology as the Basis of Design.

    1986 HASSAN FATHY Natural Energy and Vernacular Architecture.

    1987 KENNETH YEANG Tropical Urban Regionalism.

    1990 CHRISTOPHER DAY Places of the Soul.

    1990 JAMES WINES Architect’s Statement.

    1991 TEAM ZOO/ATELIER ZÖ Principles of Design.

    1991 BRENDA AND ROBERT VALE Green Architecture.

    1992 WILLIAM McDONOUGH The Hannover Principles.

    1993 PETER CALTHORPE The Next American Metropolis.

    1994 KENNETH YEANG Bioclimatic Skyscrapers

    1996 SIM VAN DER RYN AND STUART COWAN Ecological Design.

    TRADITIONAL.

    1969 HASSAN FATHY Architecture for the...

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Charles Jencks
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