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The Third Screen

ebook
The ultimate guide to mobile marketing - revised and updated!
An American Express Open Forum Best Business Book
We are in the midst of a technological revolution bigger than the television or the PC. How do we, as marketers, harness mobile technology to serve our customers most effectively?
With the "first screen" - the television - companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen" - the personal computer - increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen" - the mobile device - changed the game in an even more revolutionary way.
The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated edition links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.

Expand title description text
Publisher: Quercus

Kindle Book

  • ISBN: 9781473652958
  • Release date: December 8, 2014

OverDrive Read

  • ISBN: 9781857889932
  • Release date: December 8, 2014

EPUB ebook

  • ISBN: 9781857889932
  • File size: 3132 KB
  • Release date: December 8, 2014

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Formats

Kindle Book
OverDrive Read
EPUB ebook

Languages

English

The ultimate guide to mobile marketing - revised and updated!
An American Express Open Forum Best Business Book
We are in the midst of a technological revolution bigger than the television or the PC. How do we, as marketers, harness mobile technology to serve our customers most effectively?
With the "first screen" - the television - companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen" - the personal computer - increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen" - the mobile device - changed the game in an even more revolutionary way.
The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated edition links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.

Expand title description text
  • Details

    Publisher:
    Quercus

    Kindle Book
    ISBN: 9781473652958
    Release date: December 8, 2014

    OverDrive Read
    ISBN: 9781857889932
    Release date: December 8, 2014

    EPUB ebook
    ISBN: 9781857889932
    File size: 3132 KB
    Release date: December 8, 2014

  • Creators
  • Formats
    Kindle Book
    OverDrive Read
    EPUB ebook
  • Languages
    English
  • Reviews
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