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#LEADS to SALES tweet Book01
Cover of #LEADS to SALES tweet Book01
#LEADS to SALES tweet Book01
Creating Qualified Business Leads in the 21st Century
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Converting a lead into a sale can stump even star sales professionals. High-performing salespersons have compared the process to having teeth pulled without Novocain or gargling bleach! So when Jim McAvoy, with a quarter century of proven performance in maximizing sales, collates a treasury of actionable wisdom, even the most successful sales professional needs to sit up and pay attention. #LEADS to SALES tweet Book01 is just that--wisdom that you can deploy today, in a format you can digest. And it deals with a subject that has come to occupy center stage, especially in the last couple of years. Let's step back a little bit--lead generation and lead nurturing have always been important to the sales process. Sales professionals for decades of recent history have fretted about the robustness of their pipelines and about the need to stabilize and accelerate the process, from that first cold call to signing off on the deal. But only in the last few years has lead generation really occupied so much of our attention. That's because although technology has made it easier to gather leads, classify them, and maintain them in dossiers and the rest, it has not really helped significantly increase the conversion of sales. Aptly, the critical question that Jim McAvoy explores and provides answers for is: how do sales professionals reliably increase their reservoir of qualified leads and ultimately convert them to revenue? A significant portion of #LEADS to SALES tweet Book01 walks you through the author's proven L.E.A.D.S.™ process for lead conversion. He expounds on each of the five components of the process, showing you ways in which you can implement it into your lead generation and conversion flow. He also offers practical ideas to help you advance within the prospecting phase of the sales process, teaches you how you can effectively engage those all-too-formidable executive gatekeepers, and shares with you seven crucial principles that will get you closer to that all important document--the signed and sealed deal. Written in the increasingly popular tweet format, this veritable treasury of sales wisdom will set you firmly on the path to shorter cycle times and stellar sales. #LEADS to SALES tweet Book01 is part of the THiNKaha series whose 112-page books each contain 140 innovative and inspirational ideas (tweets/ahas).
Converting a lead into a sale can stump even star sales professionals. High-performing salespersons have compared the process to having teeth pulled without Novocain or gargling bleach! So when Jim McAvoy, with a quarter century of proven performance in maximizing sales, collates a treasury of actionable wisdom, even the most successful sales professional needs to sit up and pay attention. #LEADS to SALES tweet Book01 is just that--wisdom that you can deploy today, in a format you can digest. And it deals with a subject that has come to occupy center stage, especially in the last couple of years. Let's step back a little bit--lead generation and lead nurturing have always been important to the sales process. Sales professionals for decades of recent history have fretted about the robustness of their pipelines and about the need to stabilize and accelerate the process, from that first cold call to signing off on the deal. But only in the last few years has lead generation really occupied so much of our attention. That's because although technology has made it easier to gather leads, classify them, and maintain them in dossiers and the rest, it has not really helped significantly increase the conversion of sales. Aptly, the critical question that Jim McAvoy explores and provides answers for is: how do sales professionals reliably increase their reservoir of qualified leads and ultimately convert them to revenue? A significant portion of #LEADS to SALES tweet Book01 walks you through the author's proven L.E.A.D.S.™ process for lead conversion. He expounds on each of the five components of the process, showing you ways in which you can implement it into your lead generation and conversion flow. He also offers practical ideas to help you advance within the prospecting phase of the sales process, teaches you how you can effectively engage those all-too-formidable executive gatekeepers, and shares with you seven crucial principles that will get you closer to that all important document--the signed and sealed deal. Written in the increasingly popular tweet format, this veritable treasury of sales wisdom will set you firmly on the path to shorter cycle times and stellar sales. #LEADS to SALES tweet Book01 is part of the THiNKaha series whose 112-page books each contain 140 innovative and inspirational ideas (tweets/ahas).
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Synopsis-
  • Converting leads into sales can stump even star sales professionals. High-performing salespersons compare the process to having teeth pulled without Novocain or gargling bleach! So when Jim McAvoy, with a quarter century of proven performance in maximizing sales, collates his treasury of actionable wisdom, even successful sales professionals sit up and pay attention. McAvoy walks you through his proven L.E.A.D.S.™ process for lead conversion. He offers practical ideas to help you advance within the prospecting phase of the sales process, teaches you how to effectively engage both gatekeepers and targeted executives, and shares crucial principles that get you closer to the signed deal. Written in the popular tweet format, #LEADS to SALES tweet Book01 is a veritable treasury of sales wisdom, will set you firmly on the path to stellar sales.
About the Author-
  • Founder and president of JWMcAvoy & Company, Jim McAvoy has almost twenty-five years of experience maximizing sales results for clients in a wide range of industries from boutique firms to Fortune 500 companies. An expert in lead generation, he has helped his clients secure an astonishing $60 million of incremental revenue to date! McAvoy holds a BA in Economics and History from the College of William & Mary. He was honored with the Certified Employee Benefits Specialist (CEBS) designation, a status conferred by a partnership of the Wharton School of Business and the International Foundation of Employee Benefit Plans. A succinct capabilities overview is available on his home page, at www.mcavoyleads.com.
Table of Contents-
  • Section I: Introduction/Context Section II: Lay Out Your Plan Section III: Evaluate Your Prospects Section IV (a): Approach the Gatekeeper Section IV (b): Approach the Executive Section V: Dialogue with Your Contact Section VI: Successfully Collaborate Section VII: Campaigns Section VIII: Conclusion and Path Forward Appendix A: Principles Are Important Appendix B: Favorite Quotation
Reviews-
  • Robin Grumman-Vogt Senior Director, InterClass "There is nothing better than having a succinct, articulate partner and coach in prospecting and sales at your disposal. This is what Jim McAvoy's work, and now his book, is all about."
  • Trisha Brambley Retirement Plan Industry Expert; Founder, RESOURCES for Retirement; Former member, Department of Labor's ERISA Advisory Council "Jim has the rare combination of tenacity and diplomacy. His work led to some new client relationships and an updated database that will help with future marketing initiatives. I highly recommend buying Jim’s book and applying his ideas."
  • Steve Gang Founder, President, and CEO, Resonance Group "Jim pursues his targets like a depleted uranium­–tipped projectile! My partners and I pointed him toward a short list of prospect companies, and he opened the door to what became two long-term and highly profitable client relationships. Many of Jim’s lead-generation pearls of wisdom are elegantly packaged in this book and will likely benefit your firm whether you're a boutique or Fortune 500."
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#LEADS to SALES tweet Book01
#LEADS to SALES tweet Book01
Creating Qualified Business Leads in the 21st Century
Jim McAvoy
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