Close cookie details

This site uses cookies. Learn more about cookies.

OverDrive would like to use cookies to store information on your computer to improve your user experience at our Website. One of the cookies we use is critical for certain aspects of the site to operate and has already been set. You may delete and block all cookies from this site, but this could affect certain features or services of the site. To find out more about the cookies we use and how to delete them, click here to see our Privacy Policy.

If you do not wish to continue, please click here to exit this site.

Hide notification

  Main Nav

1+1=3

Cover of 1+1=3

1+1=3

Changing the Equation with the Booming Hispanic Market
Borrow Borrow Borrow Borrow

We have entered a new era in American demographics and Dieste has something new to say about marketing and selling to Hispanics. 1+1=3 is not based on academic theories. It's based on experience. We've been in business for twenty years, grinding it out in every major US market. Along the way we've discovered the surprising truths of what's worked, what hasn't and how to effectively build brands within this vibrant consumer. This book is first and foremost about myth busting. It shows that much of what some believe about the US Hispanic culture is false. Many American businesses get caught up in these misconceptions and make costly mistakes. In these chapters, we will provide ideas and advice on how to unlock the markets' potential and avoid landmines—all geared to help the reader create better marketing. Dieste started as a two-person advertising agency in 1995. At the time we we're not happy with current market conventions and prevailing view of the segment. Over the years we became well known for our unique and innovative approaches to the market and have risen to be one of the most respected advertising agencies in the country. Now part of Omnicom, Inc. (NYSE:OMG) Dieste, Inc. advises many of the countries top blue-chip marketers on how to unlock the potential of this incredible market.

We have entered a new era in American demographics and Dieste has something new to say about marketing and selling to Hispanics. 1+1=3 is not based on academic theories. It's based on experience. We've been in business for twenty years, grinding it out in every major US market. Along the way we've discovered the surprising truths of what's worked, what hasn't and how to effectively build brands within this vibrant consumer. This book is first and foremost about myth busting. It shows that much of what some believe about the US Hispanic culture is false. Many American businesses get caught up in these misconceptions and make costly mistakes. In these chapters, we will provide ideas and advice on how to unlock the markets' potential and avoid landmines—all geared to help the reader create better marketing. Dieste started as a two-person advertising agency in 1995. At the time we we're not happy with current market conventions and prevailing view of the segment. Over the years we became well known for our unique and innovative approaches to the market and have risen to be one of the most respected advertising agencies in the country. Now part of Omnicom, Inc. (NYSE:OMG) Dieste, Inc. advises many of the countries top blue-chip marketers on how to unlock the potential of this incredible market.

Available formats-
  • Kindle Book
  • OverDrive Read
  • EPUB eBook
  • PDF eBook
Subjects-
Languages:-
Copies-
  • Available:
    2
  • Library copies:
    2
Levels-
  • ATOS:
  • Lexile:
  • Interest Level:
  • Text Difficulty:

Recommended for you


About the Author-
  • Tony Dieste, the Chairman and co-founder of Dieste, is a pioneer and recognized authority on multicultural marketing and brand communication. Tony has helped clients shape, build, and manage their brands and businesses. His visionary leadership and creativity, complemented by energy and drive, has earned him a well-deserved reputation as an innovator who gets results. He's been involved in many major developments in marketing communications in the past 20 years. He has both client and agency experience. Recently as an executive and private equity investor in the technology space from 2008-2011—and prior to Dieste, Inc. was a partner with Tracy-Locke, Inc., where he invested in transformational communications platforms. He is self proclaimed "techie" and has received dozens of industry awards including the coveted Cannes Lion. He was named to the AAF "Hall of Achievement" and was named as one of the 100 Most US Influential Latinos in the US. Tony serves on multiple boards and is a founding member of the Dallas Latino Cultural Center. He received his BA from Texas State University where he was named Distinguished Alumni in 2003.

Title Information+
  • Publisher
    Dieste
  • Kindle Book
    Release date:
  • OverDrive Read
    Release date:
  • EPUB eBook
    Release date:
  • PDF eBook
    Release date:
Digital Rights Information+
  • Copyright Protection (DRM) required by the Publisher may be applied to this title to limit or prohibit printing or copying. File sharing or redistribution is prohibited. Your rights to access this material expire at the end of the lending period. Please see Important Notice about Copyrighted Materials for terms applicable to this content.

Status bar:

You've reached your checkout limit.

Visit your Checkouts page to manage your titles.

You already have this title checked out.

Want to go to your Checkouts?

Recommendation Limit Reached.

You've reached the maximum number of titles you can recommend at this time. You can recommend up to 3 titles every 7 day(s).

Sign in to recommend this title.

Recommend your library consider adding this title to the Digital Collection.

Enhanced Details

Limited availability

Availability can change throughout the month based on the library's budget.

is available for days.

Once playback starts, you have hours to view the title.

Permissions

The OverDrive Read format of this eBook has professional narration that plays while you read in your browser. Learn more here.

Holds

Total holds:


Restricted

Some format options have been disabled. You may see additional download options outside of this network.

You've reached your library's checkout limit for digital titles.

To make room for more checkouts, you may be able to return titles from your Checkouts page.

Excessive Checkout Limit Reached.

There have been too many titles checked out and returned by your account within a short period of time.

Try again in several days. If you are still not able to check out titles after 7 days, please contact Support.

You have already checked out this title. To access it, return to your Checkouts page.

This title is not available for your card type. If you think this is an error contact support.

An unexpected error has occurred.

If this problem persists, please contact support.

NOTE: Barnes and Noble® may change this list of devices at any time.

Buy it now
and help our library WIN!
1+1=3
1+1=3
Changing the Equation with the Booming Hispanic Market
Tony Dieste
Choose a retail partner below to buy this title for yourself.
A portion of this purchase goes to support your library.
Clicking on the 'Buy It Now' link will cause you to leave the library download platform website. The content of the retail website is not controlled by the library. Please be aware that the website does not have the same privacy policy as the library or its service providers.

There are no copies of this issue left to borrow. Please try to borrow this title again when a new issue is released.

Barnes & Noble Sign In |   Sign In

You will be prompted to sign into your library account on the next page.

If this is your first time selecting “Send to NOOK,” you will then be taken to a Barnes & Noble page to sign into (or create) your NOOK account. You should only have to sign into your NOOK account once to link it to your library account. After this one-time step, periodicals will be automatically sent to your NOOK account when you select "Send to NOOK."

The first time you select “Send to NOOK,” you will be taken to a Barnes & Noble page to sign into (or create) your NOOK account. You should only have to sign into your NOOK account once to link it to your library account. After this one-time step, periodicals will be automatically sent to your NOOK account when you select "Send to NOOK."

You can read periodicals on any NOOK tablet or in the free NOOK reading app for iOS, Android or Windows 8.

Accept to ContinueCancel