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Brand Famous

ebook

"This is a brand book like no other, and I heartily recommend it. Enjoy"
—Dylan Jones, Editor-In-Chief, GQ

Make your business a house-hold name

Don't let your business fade into the background. It's time to STAND OUT and get seen! There are so many brands out there – in all sectors – you need yours to shine above the competition. It's time to take your brand to the next level. And that's what Brand Famous helps you do. Whether you want to BUILD, RENOVATE or just REFRESH your brand. Written by Linzi Boyd, a savvy entrepreneurial brand guru whose glamorous communications agency has helped elevate some of the country's most famous high-street, consumer brands, this book outlines a winning formula for success, from idea to execution, along with hidden branding secrets, practical tips and real life examples. Linzi maps out five stages to work through from discovering the true essence of your brand to nailing that all-important recognition. You can use the same exact tools and processes that Linzi uses with some of the country's most famous brands. 

  • Discover what tactics will actually make your business or product a desirable, recognisable brand
  • Learn how to maximize 'new school' brand building approaches for today's consumer world
  • Gain insights on common mistakes to avoid when building your brand
  • Read about some of Linzi's recent campaigns from recognised household brand names
  • Be guided through the five-step process required to achieve stand out status
  • "An easy-peasy step-by-step guide to achieving what all businesses need - reputation, desirability, accessibility and, of course, love"
    —Tiffanie Darke, Editor, Style, The Sunday Times

    "Essential reading for anyone wanting to grasp the fundamentals of driving brand exposure and fame"
    —Simon Jobson, Global Marketing Director, Dr. Martens


    Expand title description text
    Publisher: Wiley

    Kindle Book

    • Release date: October 14, 2014

    OverDrive Read

    • ISBN: 9780857084910
    • Release date: October 14, 2014

    EPUB ebook

    • ISBN: 9780857084910
    • File size: 18488 KB
    • Release date: October 14, 2014

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    "This is a brand book like no other, and I heartily recommend it. Enjoy"
    —Dylan Jones, Editor-In-Chief, GQ

    Make your business a house-hold name

    Don't let your business fade into the background. It's time to STAND OUT and get seen! There are so many brands out there – in all sectors – you need yours to shine above the competition. It's time to take your brand to the next level. And that's what Brand Famous helps you do. Whether you want to BUILD, RENOVATE or just REFRESH your brand. Written by Linzi Boyd, a savvy entrepreneurial brand guru whose glamorous communications agency has helped elevate some of the country's most famous high-street, consumer brands, this book outlines a winning formula for success, from idea to execution, along with hidden branding secrets, practical tips and real life examples. Linzi maps out five stages to work through from discovering the true essence of your brand to nailing that all-important recognition. You can use the same exact tools and processes that Linzi uses with some of the country's most famous brands. 

  • Discover what tactics will actually make your business or product a desirable, recognisable brand
  • Learn how to maximize 'new school' brand building approaches for today's consumer world
  • Gain insights on common mistakes to avoid when building your brand
  • Read about some of Linzi's recent campaigns from recognised household brand names
  • Be guided through the five-step process required to achieve stand out status
  • "An easy-peasy step-by-step guide to achieving what all businesses need - reputation, desirability, accessibility and, of course, love"
    —Tiffanie Darke, Editor, Style, The Sunday Times

    "Essential reading for anyone wanting to grasp the fundamentals of driving brand exposure and fame"
    —Simon Jobson, Global Marketing Director, Dr. Martens


    Expand title description text
    • Details

      Publisher:
      Wiley

      Kindle Book
      Release date: October 14, 2014

      OverDrive Read
      ISBN: 9780857084910
      Release date: October 14, 2014

      EPUB ebook
      ISBN: 9780857084910
      File size: 18488 KB
      Release date: October 14, 2014

    • Creators
    • Formats
      Kindle Book
      OverDrive Read
      EPUB ebook
    • Languages
      English