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Zillow Talk

Cover of Zillow Talk

Zillow Talk

The New Rules of Real Estate
Borrow Borrow

The CEO and the chief economist of the country's leading real estate website explain why everything you thought you knew about housing is wrong and how real estate actually works today.

What's the best way to spot the next best neighborhood? Is spring or the dead of winter the best time to put your home on the market? Do street names affect price (Swamp Road vs. Gingerbread Lane)? These are the type of real estate truisms that we all think we know the answers to, but we don't. The rules of real estate have changed dramatically in the past five years, and the old rules no longer apply. Enter Zillow, the nation's #1 real estate web site with more than 37 million users each month. Thanks to a treasure trove of proprietary data and a quirky chief economist in Stan Humphries, Zillow is able to spot the trends and truths of today's housing market. The book will explain the science behind the trends in a lively, dinner party-worthy style, so readers will come away enlightened, entertained, and clutching real news they can use.

The CEO and the chief economist of the country's leading real estate website explain why everything you thought you knew about housing is wrong and how real estate actually works today.

What's the best way to spot the next best neighborhood? Is spring or the dead of winter the best time to put your home on the market? Do street names affect price (Swamp Road vs. Gingerbread Lane)? These are the type of real estate truisms that we all think we know the answers to, but we don't. The rules of real estate have changed dramatically in the past five years, and the old rules no longer apply. Enter Zillow, the nation's #1 real estate web site with more than 37 million users each month. Thanks to a treasure trove of proprietary data and a quirky chief economist in Stan Humphries, Zillow is able to spot the trends and truths of today's housing market. The book will explain the science behind the trends in a lively, dinner party-worthy style, so readers will come away enlightened, entertained, and clutching real news they can use.

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About the Author-
  • Spencer Rascoff is the CEO of Zillow, America's leading real estate website. He was listed as one of America's most powerful CEOs under forty by both Fortune and Forbes in 2012. He graduated cum laude from Harvard University and is an alumnus of Goldman Sachs and TPG Capital. He founded Hotwire, which he sold to Expedia at age twenty-four, and started Zillow with two friends in 2005.

Reviews-
  • Publisher's Weekly

    February 2, 2015
    With an iconoclastic ebullience reminiscent of Freakonomics, Rascoff and Humphries, respectively CEO and chief economist of Zillow.com, exploit the online giant's massive database and sophisticated analytics to debunk conventional real estate wisdom. According to them, no, you shouldn't buy the worst house in the best neighborhood ("It's the worst house for a reason"), but you might want to buy the worst house in the hottest neighborhood, if your timing is impeccable (and these clever guys tell you how to predict the hot spots). To afford a good school district, look in the modest neighborhood bordering the affluent one. And beware: foreclosures are often not the bargains they once were. Another piece of advice from Rascoff and Humphries: avoid "unique" as an ad description like the plague—your beloved abode may "sell for as much as 30 to 50 percent less than expected!" This entertaining, quick read is not so much a how-to guide as a grab bag of surprising but useful real estate facts. It won't lead you step by step through the process of buying or selling a home, but its intelligent and clever analysis of various facets of the market will challenge and enlighten both professionals and those of us who just need a place to live.

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    Blackstone Audio, Inc.
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    All copies of this title, including those transferred to portable devices and other media, must be deleted/destroyed at the end of the lending period.

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Zillow Talk
Zillow Talk
The New Rules of Real Estate
Spencer Rascoff
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