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Twitter Marketing

ebook

The complete guide to a successful Twitter marketing campaign

Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.

Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform.

  • Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN
  • This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise
  • The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy
  • Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign
  • The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management
  • Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!


    Expand title description text
    Publisher: Wiley

    Kindle Book

    • Release date: December 30, 2009

    OverDrive Read

    • ISBN: 9780470609392
    • Release date: December 30, 2009

    EPUB ebook

    • ISBN: 9780470609392
    • File size: 13012 KB
    • Release date: December 30, 2009

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    The complete guide to a successful Twitter marketing campaign

    Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.

    Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform.

  • Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN
  • This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise
  • The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy
  • Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign
  • The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management
  • Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!


    Expand title description text
    • Details

      Publisher:
      Wiley

      Kindle Book
      Release date: December 30, 2009

      OverDrive Read
      ISBN: 9780470609392
      Release date: December 30, 2009

      EPUB ebook
      ISBN: 9780470609392
      File size: 13012 KB
      Release date: December 30, 2009

    • Creators
    • Formats
      Kindle Book
      OverDrive Read
      EPUB ebook
    • Languages
      English