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Description
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Details
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
Kindle Book
- ISBN: 9780804170055
- Release date: September 11, 2013
OverDrive Read
- ISBN: 9780804170055
- Release date: September 11, 2013
EPUB ebook
- ISBN: 9780804170055
- File size: 48710 KB
- Release date: September 11, 2013
Formats
Kindle Book
OverDrive Read
EPUB ebook
subjects
Languages
English