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Ogilvy on Advertising

ebook
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.

Expand title description text
Publisher: Knopf Doubleday Publishing Group

Kindle Book

  • ISBN: 9780804170055
  • Release date: September 11, 2013

OverDrive Read

  • ISBN: 9780804170055
  • Release date: September 11, 2013

EPUB ebook

  • ISBN: 9780804170055
  • File size: 48710 KB
  • Release date: September 11, 2013

Formats

Kindle Book
OverDrive Read
EPUB ebook

Languages

English

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.

Expand title description text