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Title details for Gale Business Insights Handbook of Social Media Marketing by Miranda Herbert Ferrara - Available

Gale Business Insights Handbook of Social Media Marketing

by Miranda Herbert Ferrara
ebook
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The Gale Business Insights Handbook of Social Media Marketing examines the questions "What is social media marketing" and "How can it be used in my business?" This volume focuses on building an internal business case for using social media, highlighting its importance, the benefits it can provide, and how to implement a successful strategy and measure its effectiveness. Entries examine such topics as the types of social media and their followers; how to increase discoverability; and how to define and protect your brand; legal challenges with social media, and more.

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Publisher: Gale, Cengage Learning Edition: 1

Kindle Book

  • Release date: July 15, 2016

OverDrive Read

  • ISBN: 9781410337603
  • Release date: July 15, 2016

PDF ebook

  • ISBN: 9781410337603
  • File size: 6274 KB
  • Release date: July 15, 2016
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Formats

Kindle Book
OverDrive Read
PDF ebook
Kindle restrictions

subjects

Business Nonfiction

Languages

English

The Gale Business Insights Handbook of Social Media Marketing examines the questions "What is social media marketing" and "How can it be used in my business?" This volume focuses on building an internal business case for using social media, highlighting its importance, the benefits it can provide, and how to implement a successful strategy and measure its effectiveness. Entries examine such topics as the types of social media and their followers; how to increase discoverability; and how to define and protect your brand; legal challenges with social media, and more.

Expand title description text
Business Nonfiction