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Title details for Exceptional Customer Service by Lisa Ford - Available

Exceptional Customer Service

by Lisa Ford
David McNair
ebook
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When the going's tough, the companies that survive will be those that build the greatest loyalty – by exceeding expectations. Yet, too often, companies ignore their customers' needs and wants. Today, industries like airlines, retail businesses, and restaurants are feeling consumer pushback. With new, updated examples from more than fifty companies from Chik-Fil-A restaurants to the Ritz-Carlton hotel chain to online retailer Zappos.com this book shows managers how to go from so-so service to amazing service. In today's market, customer service is a key competitive advantage. This book shows you how to expand your customer base when the industry is shrinking, use new media to reach consumers, and make a lasting, great impression on customers. When businesses are fighting to survive, creating a great experience for customers isn't just important – it's essential.

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Publisher: F+W Media Edition: 2

Kindle Book

  • Release date: September 17, 2009

OverDrive Read

  • ISBN: 9781440504358
  • Release date: September 17, 2009

EPUB ebook

  • ISBN: 9781440504358
  • File size: 2278 KB
  • Release date: September 17, 2009

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

When the going's tough, the companies that survive will be those that build the greatest loyalty – by exceeding expectations. Yet, too often, companies ignore their customers' needs and wants. Today, industries like airlines, retail businesses, and restaurants are feeling consumer pushback. With new, updated examples from more than fifty companies from Chik-Fil-A restaurants to the Ritz-Carlton hotel chain to online retailer Zappos.com this book shows managers how to go from so-so service to amazing service. In today's market, customer service is a key competitive advantage. This book shows you how to expand your customer base when the industry is shrinking, use new media to reach consumers, and make a lasting, great impression on customers. When businesses are fighting to survive, creating a great experience for customers isn't just important – it's essential.

Expand title description text
Business Nonfiction