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Home Staging For Dummies

Cover of Home Staging For Dummies

Home Staging For Dummies

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Want to have homebuyers knocking down your door? Home Staging For Dummies delivers all the secrets to making your home stand out, sell faster, and bring in more money! It shows you how to make improvements room by room and generate a higher profit in the most cost- and time-effective way.

Featuring eight full-color pages of instructive before-and-after photos, this completely practical guide demonstrates how and why to eliminate clutter, make repairs, arrange furnishings, and pave the way for buyers to make an emotional connection to your house. You’ll get a handle on what buyers want and how to show it to them, find plenty of do-it-yourself tasks that add real value to your home, and get tips on producing photos of your home that will have buyers craving to see more! Discover how to:

  • See your home as prospective buyers will see it
  • Know what needs doing and what doesn’t
  • Master the three-step home staging process
  • Add real value to your home without breaking the bank
  • Decide whether to DIY or call in the pros
  • Create curb appeal
  • Make a great first impression with a beautiful entryway
  • Spruce up your kitchen, bathroom, living, and dining rooms
  • Turn your bedrooms into a buyer’s dream
  • Whip your mechanicals into top shape
  • Avoid staging nightmares
  • Get top dollar for your home — all you need is a little help from Home Staging For Dummies!

    Want to have homebuyers knocking down your door? Home Staging For Dummies delivers all the secrets to making your home stand out, sell faster, and bring in more money! It shows you how to make improvements room by room and generate a higher profit in the most cost- and time-effective way.

    Featuring eight full-color pages of instructive before-and-after photos, this completely practical guide demonstrates how and why to eliminate clutter, make repairs, arrange furnishings, and pave the way for buyers to make an emotional connection to your house. You’ll get a handle on what buyers want and how to show it to them, find plenty of do-it-yourself tasks that add real value to your home, and get tips on producing photos of your home that will have buyers craving to see more! Discover how to:

  • See your home as prospective buyers will see it
  • Know what needs doing and what doesn’t
  • Master the three-step home staging process
  • Add real value to your home without breaking the bank
  • Decide whether to DIY or call in the pros
  • Create curb appeal
  • Make a great first impression with a beautiful entryway
  • Spruce up your kitchen, bathroom, living, and dining rooms
  • Turn your bedrooms into a buyer’s dream
  • Whip your mechanicals into top shape
  • Avoid staging nightmares
  • Get top dollar for your home — all you need is a little help from Home Staging For Dummies!

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    About the Author-
    • Christine Rae is an internationally recognized trainer in the home staging industry. She has been providing ground-breaking staging programs since 2001, after a 32-year career in executive business management. In August of 2005, she developed and launched her innovative certification program throughout North America (Canadian Certified Staging Professionals and Certified Staging Professionals). Through that program, she has personally instructed over 2,600 entrepreneurs on how to start and grow a successful home staging business.
      Christine has received many industry awards; among the most recent is the 2007 Real Estate Staging Association Staging Innovator of the Year. Christine has coauthored the Home Staging Business Guide e-book and countless articles in industry trade publications, like Canada's Real Estate Magazine. She is editor and contributing writer for the staging industry trade magazine Staging Standard. She has acted as subject matter expert for CE Network, an online staging program for real estate agents, and an assortment of other real estate one-day programs. She is a platform speaker with thousands of hours dedicated to the staging industry. For information about her staging background go to www.christinerae.com.
    Table of Contents-
    • Introduction 1

      Part I: Preparing Your Property for Sale 5

      Chapter 1: Matchmaker, Matchmaker, Make Me an Offer 7

      Chapter 2: Discovering What Buyers Want 23

      Chapter 3: Finding the Fixes You Can’t Ignore 37

      Chapter 4: Color Me Sold: Using Color and Light to Sell Your House 49

      Chapter 5: It’s Not What You Have; It’s Where You Place It 57

      Part II: Three Staging Steps Toward Hitting a Home Run 73

      Chapter 6: First Base: The Staging Consultation 75

      Chapter 7: Second Base: Earning Equity with Elbow Grease 87

      Chapter 8: Third Base: Showcasing Makes Your House Photo-Ready 105

      Chapter 9: Home: Opening Your House to Buyers and Agents 125

      Part III: Working Through Your House, Room by Room 135

      Chapter 10: Curb Appeal: Making a Winning First Impression 137

      Chapter 11: You Had Me at Hello: Entrances, Exits, and Special Places 149

      Chapter 12: A Whole Lot of Living to Do: Living, Family, and Rec Rooms 161

      Chapter 13: A Feast of Dining Room Staging Ideas 177

      Chapter 14: Cashing In on Kitchens and Baths 191

      Chapter 15: Inviting Sweet Dreams with Beautifully Staged Bedrooms 207

      Chapter 16: Office Affair: Stage ’em Something to Talk About 223

      Chapter 17: Behind Closed Doors: Staging Closets and Other Hidden Places 233

      Part IV: Addressing Special Staging Considerations 249

      Chapter 18: Dealing with Sensitive Issues 251

      Chapter 19: Staging When You’re Building, Rehabbing, or Flipping 261

      Chapter 20: Staging Your House the Feng Shui Way 279

      Chapter 21: It’s Not Easy Being Green: EcoStaging 287

      Part V: The Part of Tens 295

      Chapter 22: (Almost) Ten Mistakes Sellers Often Make 297

      Chapter 23: Ten Reasons to Hire a Staging Professional 303

      Chapter 24: Ten Tricks of the Trade That Help You Sell Your House 309

      Chapter 25: Ten Ways to Prepare Your House (and Yourself) for the Sale 313

      Chapter 26: Ten Reasons Sellers Don’t Stage Their Properties (But Should) 317

      Index 323

      Table of Contents

      Introduction 1

      About This Book 1

      Conventions Used in This Book 2

      Foolish Assumptions 2

      How This Book Is Organized 2

      Part I: Preparing Your Property for Sale 3

      Part II: Three Staging Steps Toward Hitting a Home Run 3

      Part III: Working Through Your House, Room by Room 3

      Part IV: Addressing Special Staging Considerations 3

      Part V: The Part of Tens 4

      Icons Used in This Book 4

      Where to Go from Here 4

      Part I: Preparing Your Property for Sale 5

      Chapter 1: Matchmaker, Matchmaker, Make Me an Offer 7

      Turning Your Home Back into a House 8

      Seeing the Property Through the Buyer’s Eyes 9

      Recognizing What Staging Is and Is Not (Hint: It’s Not Decorating) 11

      Running down interior designers’ responsibilities 12

      Defining an interior decorator’s job12

      Peering into the staging profession 13

      Staging to make every moment count 13

      Flying solo or calling on the pros? 15

      Why Real Estate Pros Embrace Staging (And You Should, Too) 15

      Looking into staging’s benefits for sellers 16

      Finding benefits for buyers 16

      Highlighting benefits for real estate professionals 17

      Setting the Stage: Three Steps to Sold 17

      Step one: The consultation 18

      Step two: Work, work, work 18

      Step three: Showcasing your work19

      Making Staging Happen with Minimal Stress 19

      Taking a...

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      Wiley
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    • Copyright Protection (DRM) required by the Publisher may be applied to this title to limit or prohibit printing or copying. File sharing or redistribution is prohibited. Your rights to access this material expire at the end of the lending period. Please see Important Notice about Copyrighted Materials for terms applicable to this content.

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