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Title details for A Beginner's Guide to Mobile Marketing by Karen Mishra - Available

A Beginner's Guide to Mobile Marketing

by Karen Mishra
Molly Garris
ebook
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This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner's Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. Cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, the authors introduce ways that marketers can use smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, mobile advertising and more. Exercises are included to ensure that the reader understands the material as well as how to apply it in the real world.
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Publisher: Business Expert Press

Kindle Book

  • Release date: December 30, 2014

OverDrive Read

  • ISBN: 9781606498415
  • File size: 22632 KB
  • Release date: December 30, 2014

EPUB ebook

  • ISBN: 9781606498415
  • File size: 22632 KB
  • Release date: December 30, 2014

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner's Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. Cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, the authors introduce ways that marketers can use smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, mobile advertising and more. Exercises are included to ensure that the reader understands the material as well as how to apply it in the real world.
Expand title description text
Business Nonfiction